How To Embark In Times Of Crisis (OTAKRAM) - Remember a little international economic outlook which we live (almost) this last decade: on the one hand, the sub-prime crisis subprime that it detonated in the United States in 2007-2008 and which spread to the industry and the financial sector in that country, then, the transmutation of this crisis on the issue of sovereign debt that has hit several countries of Europe, in particular those of the zona-euro (Greece, Spain, Italy, although the list is fairly wider) in what has been considered to be the worst economic crisis since the great depression. On the other hand, the growth of China that was driving the global economy and the consequent economic boom of commodities that shot the Latin American economies during that period.

And now? Signals (although we could say 'the facts') of the cooling of the economy China, five years of 'declining growth' of several so-called 'emerging countries' (Russia, Brazil, South Africa, India) raw materials that fall into a tailspin, the price of oil that remains in tatters, losses in China bags are not left alone, but the bags to accompany them in the United States , Europe, Japan, Australia, the postponements of the Federal Reserve of the United States has been on the rise in interest rates, among others, they wiped out several sections of economy of the daily headlines.


How To Embark In Times Of Crisis

Although not exploded yet a "bubble" as it happened before, the truth is that doubts and skepticism facing the global economy have done nothing but increase. I.e., that the unstable equation of the international economic crisis that has failed to close and serious political conflicts spanning the world (war, Syria, Ukraine, immigrants who arrive by the hundreds of thousands to Europe, conflicts inside the European Union, etc.) must add now these other factors.

If we focus on Latin America as a region, the situation seems to leave much to be desired. The decrease projected for this year round average of −0. 3%.

How to embark in these circumstances?

Articles about entrepreneurship in times of crisis often insist that, despite the challenges, the difficult circumstances also open opportunities: although it is not a propitious time to make risky moves because the risks are increased and incomes fall, it is also true that the adjustments in the economy are opening business opportunities. In addition, these periods are used to display creativity, take care of customers and, with proper planning, his feet on the ground and asking correct questions, it can benefit them.

And, of course, it is true that many entrepreneurs have been able to overcome very difficult economic times, but it is also true that many others have remained on the road. The difference between the two is in the strategies that have implemented and how were adapted to new circumstances. So, beyond the General advice that usually we find, we will introduce some others more specific focus in this new scenario for our specific region.


1. The economies of the different countries are moving at different speeds

Although the picture is complex for all countries, there are some that grow and others that do not. Its limitations, it is a fact that United States is growing, so some of its trading partners in the North of the region have with support and momentum (especially those that are favoured by the tourism and remittances as Mexico and Central America). If your enterprise can establish a bridge towards them, we will point to those countries. In addition, some Nations depend on more exports than others, who have a solid domestic market.


2. The institutional organization of countries is also uneven

Some countries have institutions stronger and more stable, which makes them more secure legal and commercially: Chile, Colombia, Mexico and Peru, among others, continue to be more predictable than Venezuela, Argentina or Brazil (with its current political instability).


3. You have to be attentive to the reforms that are being developed

To face the new challenges and since they can not continue to depend on one or a few products for export, countries are making bets of diversification of their economies. One of the fields of investment is infrastructure, and that they need to improve their connectivity to compete on the world market. An alternative is to target businesses that are linked with these fields in growth: there is provision to invest resources there.

Other measures being implemented widely are the fiscal reform for more people and companies to pay taxes based on your income. It should be aware of these changes to protect your money and your company advising is accounted for.


4. Other advice concerning the adaptation and diversification of their own business or entrepreneurship

Can find different strategies regarding this Web site's Master Marketing Latin America.